Hair styling agents are used to create the styling "look" preferred by the individual. To choose an effective styling agent, you should consider the type of hair and desired style. Leave-in conditioners (pomades or glycerin-based products) are common styling agents for kinky hair. A common styling aid for straight hair is products that increase the appearance of volume (body, fullness and shape). Many products are available in this category of styling agents (see Adding Hair Volume).
All of the styling agents contain polymers to enhance the sheen of hair and the "hold" of the style through everyday events. Styling agent polymers are:
- Wax-based, and
- Water-based, each with properties that may make the product optimal for the individual (see Hair Styling Products ).