Hair Foundation
HAIR CARE & BEAUTY » Hair Styling
Curling & Perming Hair

Permanent waving, or perming, uses complex chemical interactions between styling chemicals and hair to alter the structure of hair and render it pliable for converting straight hair into wavy or curly hair. The procedure is performed more quickly and efficiently by a licensed beautician or cosmetologist in a salon. Failure to perform the procedure carefully-for example, to neutralize the chemicals that alter hair structure-can result in cumulative damage to hair.